We listen to the voice of the city. Using proven qualitative methods, we research various groups of consumers and trendsetters.
Also, we are backing up our strategy with reports prepared by independent research institutes (such as WGSN or

In each of our projects, we take the following into account:

  • Environment (both in the context of the brand and the industry, as well as related sectors).
  • Drivers of change (factors that affect the development of trends, situations).
  • Brand’s DNA.
  • Consumers’ values and needs.
  • Short- and long-term business objectives*

We cross-check all collected data with our own conclusions.

*Depending on product specification, each of our projects most frequently includes three out of the four specified information groups.

Game-changing workshops. Together we change the rules of the game.

Trendbook. Your Guide To The Future.

Product Strategy. We build competitiveness.

Contact us for more information on an offer tailored to your needs.