We listen to the voice of the city. Using proven qualitative methods, we research various groups of consumers and trendsetters.
Also, we are backing up our strategy with reports prepared by independent research institutes (such as WGSN or Euromonitor.com).
In each of our projects, we take the following into account:
We cross-check all collected data with our own conclusions.
*Depending on product specification, each of our projects most frequently includes three out of the four specified information groups.