Offer / METHODOLOGY

Using proven qualitative methods, we research various groups of consumers and trendsetters. We are backing up our strategy with reports prepared by independent research institutes. The processes we use, place human in the center and provide business value, e.g. service design.

 

In each of our projects, we take the following into account:

 

  • Environment (both in the context of the brand and the industry, as well as related sectors).
  • Drivers of change (factors that affect the development of trends, situations).
  • Brand’s DNA, specificity of organizational culture and available resources.
  • Consumers’ values and needs.
  • Short- and long-term business objectives.

DESIGNING THE FUTURE

SCENARIO PLANNING / GAME CHANGING

QUALITATIVE RESEARCH

Contact us for more information on an offer tailored to your needs. kontakt@trendspot.pl