We prepare reports which are based on the qualitative research, constituting a complex analysis of the selected markets. Each report contains information on: values, dynamics of the market, description of the most important events within the last few years, characteristics of the main players, list of factors of development and its barriers, comparison to other markets (European for example) and a development forecast.
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Except for the qualitative methods such as the desk research and in-depth interview, we conduct a virtual ethnography. There are a number of methods and research techniques developed on the basis of ethnography due to which we obtain data (spontaneous utterances made in natural conditions) both by means of passive observation e.g. social media or discussion fora and in active form, taking different identities.