Designing is a field associated with hard analysis. It is on its basis that reflection comes, conclusions are drawn, strategy planned, and then implemented. A logical mind is necessary to design wise solutions, but not enough. If we want to contribute to the future that we want, we should design not only from the position of the mind, but also from the heart.
Using proven qualitative methods, we conduct research and balance the outcome with human-centered design processes which are the key to unlocking business values that will resonate with humans.
In each of our projects, we take the following into account:
_ Environment (both in the context of the brand and the industry, as well as related sectors).
_ Drivers of change (factors that affect the development of trends, situations).
_ Brand’s DNA, specificity of organizational culture and available resources.
_ Humans’ values and needs.
_ Short- and long-term business objectives.
What we can do for you?
_ Heart-centered speculative design
_ Game changing scenario planning
_ Qualitative future research
How to start working with us?
Get in touch with us with your initial brief. This is how we can understand your needs and design
a proposition or guide you further to our experts.
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